What the Hell is That?
So I was checking out the forecast on weather.com for the upcoming week when I spy the image over there on the right.
What the hell is that all about?
I stared at it for a good 40 seconds, and then called a colleague over to look at it, to see if she could make out what was being pushed by this ad.
She looks at it for a few seconds, and says: "It's some sort of drug."
Gee. Ya think?
I had that much figured out on my own already.
But what the hell drug advertises itself with Abe Lincoln and a gopher waiting for you to drive them in your sidecar?
OK, let me rephrase that: what legally prescribed non-recreational drug would use such an advertisement?
Turns out it's for a sleeping pill.
But it's an interesting testament to where we are as a society with ads. This is a fourth-level ad--one that makes you actively search for the product being sold, and then makes you try to figure out what the pitch is.
I work in advertising, although none of my clients would ever have the balls to use a campaign like this. Most of them are afraid of advertising. They go at it very timidly. They may make noises about how they want something different, but after a few go-rounds, it's always the same script.
As a joke, I once wrote a fill-in-the-blank piece of copy, because I was so sick of doing the same freaking commercial over and over again. Remember Mad Libs? Remember how much fun it was, sitting around with a guy asking you to choose verbs, nouns, and adjectives, and then he'd read a story with those words plugged in?
OK--it was pretty much the Worst Party Game Ever. But now you remember.
The copy I wrote was essentially that. It started out--as all bad ad copy does, with those words of doom: 'Quality and Value is what you get when you [VERB][PRODUCT] at [PLACE]!"
It went on like that, thirty seconds of dreck, with prompts for adjectives, people's names, and addresses.
We all thought it was hilarious. I put a copy up on the bulletin board so we could all get a laugh.
Within a week, three salesmen had filled out copies for client scripts.
I took the copy down.
This was about five years ago. At least once a month, an Ad Exec stops by and asks for a copy of 'the script' for their client.
I gotta hit the sack. Abe and Punxatawny Phil are calling my name.
Yeharr
9 Comments:
I thought it was an ad for an E.D. drug.
I thought what was missing was cupid.
Abe, gopher...February...Valentine's Day
nevermind
I need coffee
They made you look!
i saw the commercial the other day on TV
i'd much rather dream about them than the cockroaches i've been dreaming about lately
X: You never stray too far off-topic, do ya?
Not saying that's a bad thing...
Notso: My point exactly.
Colleen: Dreaming about roaches means there's a major part of your life that needs reevaluation.
Either that, or your kitchen floor's dirty.
Yeharr
Who knows what these drugs are for these days?
Ooh! I know!
These drugs are for making money for the pharmaceutical companies.
Yeharr
Who ever made that probably took drugs... Good drugs.
loving the mad lib commercial copy... especially the way it got used...!
priceless.
Some of my best acid trips included an animal and a dead president...
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